SEO Specialist – Malta

• September 27, 2017

The SEO specialist will possess both a technical and creative ability in order to have the greatest impact on our domains and their rankings. You will need to be highly organised,  excellent ability to multi-task and the ability to deliver clear communication to a variety of people, even in remotely.
Key Responsibilities:

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in all activities.
• Track, report, and analyse website analytics and campaigns
• Manage expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimise, monitor and maintain landing pages and sites for search engine marketing
• Perform ongoing keyword discovery, expansion and optimisation
• Research and implement search engine optimisation recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

•  Minimum of one year’s proven SEO and inbound marketing experience – both on and off line.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript along with development and attached constraints
• Knowledge of best practices, ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Experience working with CMS such as Drupal, or other.
• Ability to leverage Social Media Channels