SEO Specialist – Malta

150 150 Genesis Global | Careers

The SEO specialist will possess both a technical and creative ability in order to have the greatest impact on our domains and their rankings. You will need to be highly organised,  excellent ability to multi-task and the ability to deliver clear communication to a variety of people, even in remotely.
Key Responsibilities:

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in all activities.
  • Track, report, and analyse website analytics and campaigns
  • Manage expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimise, monitor and maintain landing pages and sites for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimisation
  • Research and implement search engine optimisation recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:

  •  Minimum of one year’s proven SEO and inbound marketing experience – both on and off line.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript along with development and attached constraints
  • Knowledge of best practices, ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Experience working with CMS such as Drupal, or other.
  • Ability to leverage Social Media Channels